In these early days, there weren't too many car shows, so winning trophies was not important to the car club. It was about the love of your machine, and being noticed while cruising out on the streets. Whittier Boulevard was the sacred ground of Lowriding, so New Life would hit the Boulevard deep, bringing out their finest club cars. The club was up to about 80 members at the time, so they would take up quite a bit of curb space on Whittier. After the Sherriff's Department discouraged parking on the Boulevard, New Life moved to a parking lot like most of the other clubs did. Their presence on the Boulevard was huge, and the competition realized that the club was for real and here to stay, thanks to its sizable membership and innovative cars. They did not use the organ pipes, paint their fender wells, or paint the names of songs on the windows of their cars like fads and the other car clubs were doing at the time. New Life Car Club was simply a different breed of lifestyle.
Social events were also a big part of Lowriding at the time, so New Life would produce dances with bands like Cold Duck at venues like Kennedy Hall, the Holiday Inn, and Rudy's Pasta House. These were the days when the car clubs put their event posters on the side of their cars and cruised all over, advertising their events to everyone who passed them. New Life would also have club activities like beach parties in Huntington Beach, and picnics at local parks. They used to go to Dodger games, and movie premiers in Hollywood and Westwood. Some of the members even attended the Academy Awards. At that time, you could just drive to the awards ceremony venue, park your car, walk in, and enjoy the show.
The club also participated in baseball and football games with other clubs. At one particular Baseball game at East Los Angeles College, New Life showed up in a caravan of legendary size and quality that completely floored the opposing car club, that New Life came to play. New Life rolled up in a well planned out procession of cars that were lined up by make, model, and year of the car. Imagine having a car club so big that you had multiple members owning the same make of model cars! It's easy to see why some of the other clubs were blown away, considering that an 80-car entourage all flying New Life plaques was quite the sight to see! You would think that a club this large would not be easy to manage, but Butch oversaw the club and kept everyone in line with the help of his officers.
New Life member Thomas "Pooh Bear" Sustayta's childhood home on the corner of 6th and Williamson in East L.A. became the club's hangout. It was christened "The Block" by the club members. Soon it was the place to be any day of the week, and at any time of the day or night there was always someone hanging out on "The Block". After the club was done cruising Whittier Blvd., they'd make the two-block trip north to reach "The Block." There were times when the streets around Sustayta's home were filled with New Life cars, and the sidewalk in front of the Sustayta's home was filled with club members. Sustayta's mother was very supportive of the club, and welcomed the club members with open arms, and they in turn, held her in high respect and regard.
As the club's reputation grew, they were noticed by people who wound up hiring them to chauffeur events. The club started to chauffeur weddings, Quinceneras, presentations, and had the honor of appearing in the music video for the iconic song "Lowrider," by the band War. The video was filmed on "The Block" and featured New Life club cars in the video. New Life even chauffeured a wedding for a famous Los Angeles Rams football player.