Colorado is known for a certain light beer, the Denver Broncos, high altitudes, thin air and the yearly avalanche that is known as The Denver Tour Stop. Climb up on our coverage of this special "Riding Low, in Mountain High" Denver coliseum event. Thousands of fans and hundreds of cars are always expected for this yearly event, as there is an amazing spirit among the attendees of this annual Car Show in Denver. After taking in the energy from this dynamic crowd year after year, you almost become a fan of theirs more than the cars that are competing in the actual show! They have so much desire and passion for the sport, as well as respect for our culture, that the environment of the Denver stop is comparable to that of the other tour stops in Arizona, San Bernardino, or Las Vegas. Trino "Cherry '64," along with his wife and crew, drove his magnificent luxury Ford diesel all the way up to Denver from Northern Cali, even though he had to fill up his tank about 7 or 8 times to get there! Joining him to represent from afar were Thee Ultimate Riders, who also came out in full force. The respect the Denver crowd gave them definitely made it worth their while to attend and make the trip, and I'm sure they're ready to spend big bucks at the gas station to show their mutual support for the next Mile High gathering of lowriders. Our Hall of Fame Member L.G. "El Larry the Legendary" Lowrider Magazine Pioneer, and car show promoter, brings us his annual Fresno "Que Onda" event for us to enjoy amongst these pages as well.

And on an "it is what it is" note, Lowrider Magazine, like the other automotive magazines, has certainly suffered through these tough economic times. The lack of advertisers and sponsors has hurt all the others in this industry, and it seems like foreclosures, unemployment, and bankruptcy are the only topics we hear and talk about daily. We can survive however, and we acknowledge the fact that Lowrider is held together by you! The supporters and readers who pay for this published Bible of car culture, and attend our Lowrider Tour stops, continue to show their loyalty to us, and we are forever grateful and humbled by the support. Lowrider is alive today because of this, and we know that our core readership keeps us afloat while setting us apart from the other magazines and industries. We're not the number one automotive culture in the world for any other reasons. To keep above water in these times, all magazines at your local book shelves are raising their cover price by a buck! This is the direction every mag has to take in order to continue doing business as usual. But take notice, the difference between us and everyone else is that we will actually be using that increased price to bring you better quality! We will upgrade to a new shinier, thicker grade of paper and cover, and we will also include more pages of Editorial coverage. A raise in quality will be well worth the small added price, trust me on this, as I have made it my mission to upgrade our image with more quality content and more departments that will be dedicated to our passion and history. We drive the magazine, but you put the gas in and tell us where to go! I have always protected our environment, and so does this company, although all the magazines will stay the same except for ours. I have an email address that you can reach me at, and please know that your concerns and opinions are valued and taken into consideration with every step we take. The fact of the matter is that we have to keep our national pastime and blood line alive, but we can only do it together! Help support your Lowrider Movement, and together, we'll last forever. There will be more to this in the website Forum sections. Respectfully, Joe Ray