Groupe Car Club Memorial Cruise & Greenspan's - Pendleton Clothing Brand

In 1950, Edward's father Alex took him aside and told him, "Son I have finished paying my bills and we are closing down the store. We are having a going out of business sale." Crushed, Edward understood that his father was simply burned out from the rigorous work it took to maintain and run the business. He just couldn't let go of the store, and, after a few weeks, Edward decided he wanted to take over the store. This would prove to be difficult however, as the store was depleted of merchandise and Edward didn't have enough money to restock the entire store. With no money saved up, two major companies Cascade and Monterrey, came to Edward's aid and gave him a credit of over $20,000 to stock up the store. A miracle for Edward and smart business foresight on the part of two clothing manufacturers breathed new life into the iconic store. In the 50's, more Latinos were moving into South Gate and the gang violence also grew. The law on the street was that Greenspan's was a neutral site, due to the mutual respect that the gang infested communities had for Edward and his business.

In 1961, Evan started working at the store by helping dust off boxes and picking up pins from the floor. At the age of 16, he began working every summer at the store and had learned the business thoroughly. In 1979, he left Greenspan's to pursue other opportunities, however, he knew that a part of him was still there inside that store. His heart told him that it was indeed time to go back and help out his dad, so in1985, he partnered back up with his father and began running the store. For the next eight years, the store was a widely successful retailer, until an unfortunate 4th of July weekend in 1993, in which the store caught fire due to an accident involving fireworks. A couple of kids were playing with the fireworks, and they unintentionally started the fire in the back of the store . Unfortunately this was where the store kept the empty cardboard vendor boxes, which acted as the perfect conduit for the raging fire. After the boxes ignited, the flames quickly spread to a wood panel that was covering a broken window which bridged the blaze into the storefront. All said and done, the flames had burned intensely throughout the store damaging over 1/3 of the merchandise. After going through the rubble and salvaging what they could, they tried to reopen the store. However, the building owners held them partially responsible for what had happened and would not let Greenspan's open its doors again. After a six year battle with building management, they finally reopened the store in 1999. A six-year hiatus was a long time, so much of Greenspan's clientele had moved on to other retailers. The owners found themselves needing to promote the rebirth of the unique clothing store, and, after attending a few Lowrider shows, the word quickly spread that Greenspan's was back in business. Sales quickly escalated, and Greenspan's commitment to customer service and business ethics once again caught the attention of major corporations like Pendleton, Dickies, and Cascade.

The excitement of the store's return caused Pendleton to bring back the original Pendleton that they had discontinued a few years back, and even led them to make custom color schemes exclusive to Greenspan's. Greenspan's also had an in-house seamstress that was doing custom hand stitch embroidery for the different neighborhoods and car clubs, so they asked Dickies to make the black short sleeve work shirt available to them all year around, in order to better serve the Lowrider Car Club community. Being in-touch with his customers, Evan realized that a lot of veteranos were still shopping in the store, keeping demand high for the now out-of-production OG Charlie Brown shirts. A quick call was made to the Cascade Company who supplied his store, bringing back the solid color and the stripe shirts that his customers so desperately wanted.