Rey Ochoa III of Stockton, California, can remember the days when everyone would cruise down Charter Way on Saturdays and ride through Stribley Park on Sundays. It would be packed bumper to bumper, says Rey, who can still visualize all the Lowriders out there when he thinks back. With his father and all his uncles being members of Brown Persuasion car club since the mid 70s, Rey truly grew up around Lowriders for most of his life. His first recollection of cruising down Charter Way takes him all the way back to 1981 when he was only 7 years old. He remembers that day vividly, as he was cruising with his mom and dad in his dad’s ’75 baby blue Impala. I loved being out there with my dad until 3 or 4 in the morning, says Rey proudly.

As a kid, the insatiable Rey would go to car show after car show, from Bakersfield to Sacramento, in his pursuit of knowledge and experience in the sport that he fell in love with. I used to help them set up and at the end of the show, if they won a trophy, I would go and pick it up for them, he recalls. At age 14, it was a young Rey who held the measuring stick during the hop contest at Larry’s show in Tulare, California. I’ve just been around the scene for a long time, says Rey. Like many, Rey stepped back from the Lowrider scene to start a family but never fully left it behind. In 2007, he came back to the scene and purchased his ’64 Impala hardtop.

Rey came across this ’64 Impala through his good friend, John Flores, Jr. Rey took his son Rey Ochoa IV with him to go look at it. We both fell in love with it at first sight. Now that he had the car he wanted to build, he needed to figure out which plaque would fly in the Chevy’s back window, and the choice was very easy. With his dad and all five of his uncles still in Brown Persuasion car club, Rey felt like it was only right that he join as well.

Reborn and revitalized in the lifestyle, Rey has his family, his car club, and the ’64 by his side at all times. I’m excited right now, I’ve had a stomach ache for two days, that’s how excited I am about this, expressed Rey as he talked about his feature in Lowrider Magazine. He was left with big shoes to fill as his dad and uncles have all been featured in past issues of Lowrider Magazine, including his uncle George Ochoa, who was in the Lowrider Magazine History Book. This has been a dream of mine for a long time, says Rey.

Rey would like to thank his wife Katrina, his parents Ray and Jovita, the Ochoa Brothers Kustoms, Alex and Arnald Ochoa, and last but not least his car club, Brown Persuasions. n

Tech Specs

Owner: Rey Ochoa III

Vehicle: 64 Impala SS

City/State: Stockton, CA

Club: Brown Persuasions

Body/Paint: Leo out in Richmond, California, sprayed the DuPont Marina Blue in a garage. The House of Kolor candy graphics on the roof were added by his uncles at Ochoa Bros. Kustoms in Stockton, California. His uncle Arnaldo Ochoa laid down the pinstripping throughout the car. The molded trunk lid was also added at Ochoa Bros. Kustoms.

Engine: Ray Ochoa, Jr. and Jose Espinoza put together the 350 in Rey’s garage. Kool Flex hoses, and chrome exhaust manifold covers were some of the cosmetic work performed on, in the engine compartment. Muffler Man in Stockton, California, added the dual exhaust with glasspacks.

Hydraulics: Arnaldo Ochoa, Anthony Alferez, and Rey installed the three Pro Hopper pump setup with 8-inch cylinders in the front and 14-inch in the back. The extended upper A-arms, molded lower A-arms, and trailing arms were added at Ochoa Bros. Kustoms.

Sound System: Anthony Alferez at Rolling Sounds in Stockton, California, installed the Alpine deck, Infinity mids, Rockford Fosgate amps, and 10-inch woofers.

Tires: Winston 155/80

Wheels: 13x7 Zenith

Bright Lights, Big City