Finally, all of the long hours attending numerous car shows from Denver to California to promote his business began to pay off. The interest in Colorado was growing and so was the clientele. Robert decided it was time for a larger spot, taking into consideration the fact that he wasn't just doing hydraulics anymore. He was also selling tires, wheels, and auto accessories, which required room for display, inventory storage, and installation. He also decided that a name change was due for the same reason, switching out the shop name from "Rob's Hydraulics" to "Robert's Tire and Wheel, Inc." Robert moved to 20th and Blake in downtown Denver. The stay there was short as well, due to the fact that it was going to be torn down to make way for the construction of the new Colorado Rockies Stadium, Coors Field.
Exhausted from the thought of another relocation, Rob did not want to just settle for anything, only to have to move again. He purchased a section of a 16,000 sq.ft. building located at 5060 Race Street, in Denver. This former diesel repair shop had lifts for many of his hydraulic jobs, and the timing was perfect. Mini-truck bed dancing was the new fad during the late 80's, and this new shop is where the first double-diamond dump bed in the state of Colorado was created for a customer named Fino Morales. Business was booming! By now, most people on the car scene knew who Robert Morales was, and where he was located, as his reputation for quality work had hit the local Lowrider community like wildfire. After much success, Robert was able to buy the entire building. The large building had areas for a display room and storage for inventory, as well as areas for tire, dump bed, wheel, and hydraulic installs, with an additional buffing room for tires, which made it possible for the shop to do multiple jobs at one time.
The late 80's and early nineties were the peak time for Lowriding and for Robert's Tire and Wheel, Inc. Rob was the go-to guy for everything you needed to customize your ride. He put an ad in Lowrider magazine, where people had the information to send in mail-orders for parts. Requests came in from all over the country. The company was grossing over $4 million a year! Robert's Tire and Wheel became Roadster Wheel's #2 buyer and Dayton Wire Wheel's #3 buyer in the United States. Robert traveled constantly to keep up his business, going to shows and promoting, and meeting with new vendors. He was invited by Lowrider to judge the hop contest on a few occasions as well. After long talks and updates about the Lowrider scene in Denver with Alberto Lopez, owner/publisher of Lowrider at the time, Robert was very instrumental in getting the Lowrider Magazine tour to make the city one of its many stops. The tour did its first show at the Denver Coliseum in 1991, where it still takes place some 19 years later, thanks to Robert's efforts.
Throughout the nineties, many new trends were developed for Lowriding. Through his love of cars and knowledge of what was hot, Robert was able to create his own products. In 1995, he created and became the patent owner of Masterpiece Wire Wheel. The engraved, highly detailed, luxury wheels were on demand for many car builders. They made their way onto Lowrider of the Year winners such as "Loco '64," "Blvd Bomb," "Casanova,' and many others. He also began installing his own line of Hydraulics, known as "The Leaper Series," which had cars sending hopping records to new heights, going into the new millennium. The business sustained its spot as number one in the Colorado area, and Robert's Tire and Wheels sponsored many local car shows, hops, community organizations and teams.