The Lowrider community lost one of its OG Godfathers this past December 18th. Orlie Coca will be missed by many who were fortunate in hearing real stories of what got Lowriding from the back streets to Main Street from his perspective. His dedication to the industry started during the infancy stages of Lowriders with new age hydraulic suspensions. His ingenuity and work ethics kicked off mass production of hydraulic parts. You could go to one of his eight stores and pick up what in years before, was only found on back of tailgate trucks, or old aircraft hydraulic parts pulled from air craft surplus and air field junk yards.
In 1978, Orlie began his Lowrider journey in Bellflower California, where he and other hydraulic veteranos, Pump Man Eddie, Traveling Tony Parker, Wayne "Big Hauncho" Day, to name a few, began to work on and try out hydraulic components in the pursuit to master this fast growing motorsport. Orlie would organize car-hopping contests, which was one of Orlies true passions. This would inspire Orlie to begin his very own brand of car hydraulics. His experience and skill set in car hopping eventually earned Orlie recognition as the "Godfather of Hydraulics".
Orlie also shared a great passion of promoting the Lowrider movement, and in 1991, Orlies Lowriding Magazine was introduced. With the help of family members Lupe Coca, Art Coca and Sandy Coca, the magazine became an instant success, covering shows and events where ever he could travel. His magazine was a people's publication, winning the hearts of thousands. His business and personal adventures made him who he was. In business, they say you don't get what you deserve, you get what you negotiate, well Orlie was a master at that and though he was good in business, he was great as a husband to his wife of well over 50 years, Guadalupe, who passed in 2009. As a father to Arthur, David, Chris, Steve, Sandy, and Kathy, and to his Grandchildren, and Great Grand Children, he was bigger than life. His true testament won't only be his hydraulics; it will be his family that carries a part of him through their journey as well.
With Orlies passing, The Lowrider community decided to give him a well-deserved tribute in his honor. Car clubs and individual riders came from near and far for his final cruise in the streets of Phoenix, including a cruise by his shop and his home just blocks away. Never in the history of Arizona Lowriding, did so many pay tribute to one individual cut from the same cloth. Individuals and clubs that participated in Orlies cruise and funeral services were: Phoeniquera Classics, Imperials, Classics, Dukes, Majestics, Spirit, Good Life, Intruders, Ariztlan, Society, Identity, Latin World, Intimidations, Sophisticated Few, Silent Breeze, Redeemed, Klique, Showtime, Central, Unity, Unique Image, USO, Slow Lane, Otra Vida, Steady Dippin, L.I.F.E., La Gente, UNIQUE, Prophecy, Lowrider Style, A.L.M.A., Los Desperados, New Image, Old School, Rollerz Only, Super Natural, On the Scene, Old Memories, and Countless solo riders and admirers.